CommunityYou shouldn't have to figure this out alone.
There's a place for this conversation.
The work of holistic esthetics can feel lonely. You're asking deeper questions than your CE curriculum ever answered. You're integrating things that don't show up in textbooks. You're trying to explain to clients — and sometimes to colleagues — why you practice the way you do.
The Tending Practice Collective exists because that conversation deserves a real home.
Tending Practice CollectiveA free community for holistic estheticians who want to go deeper.
CommunityThis is a Facebook group — private, practitioner-only, and intentionally small. It's a space to:
Ask the questions that don't have easy answers
Share wins from the treatment room
Find colleagues who share your values
Get early access to new Tending Practice content and courses
Connect with Joann directly between launches and workshops
It's not a marketing funnel. It's not a course upsell machine. It's just a room full of people who care about this work — and who want to keep getting better at it together.
What to Expect InsideReal conversations
This isn't a highlight reel. Ask questions, share what's hard, celebrate what's working. All of it belongs here.
Educational content
I show up regularly with insights, mini-teachings, and behind-the-scenes looks at what I'm building and why. Community members get first access to new resources.
Practitioner connection
You'll find estheticians at every stage — newly licensed practitioners finding their footing and veterans who are ready to go deeper. The mix is part of what makes it valuable.
Also Find Tending Practice On
Instagram: @tendingpractice
Educational content, treatment room inspiration, and practitioner perspectives posted regularly. Follow along and join the conversation in the comments.
The PRACTITIONOROne practitioner. One philosophy. Completely present with you.
Every woman who works with Earth Within works directly with Joann. No handoffs. No intake coordinators. No starting your story over with someone new. Just one deeply experienced guide who knows your full picture from the very first conversation.
Joann Schermerhorn
Ayurvedic Health Counselor · Certified Herbalist · Holistic Esthetician · Breathwork Facilitator · Sound Healing Practitioner · Yoga Teacher
Specializations: Ayurveda, Spa Treatments, Manual Lymphatic Drainage, Panchakarma, Advanced Face Massage, Herbalism, Sound Healing, Natural Skincare Formulation, Health Counseling, Yoga, Breathwork, Spa Management, Esthetician Instructor, Training and Education
With over 12 years of clinical experience and 20+ years in the wellness industry, I specialize in helping women process health issues and build resilience.
