For the esthetician who knows there's more.
Join the Collective.
holistic esthetician training · ayurvedic facial training · Continuing EducationYou're good at what you do. You just want someone to teach you why.
You call yourself a holistic esthetician. But somewhere between the tool trends and the YouTube tutorials, the actual foundation — the lineage, the why, the clinical depth — got left out.
You're not behind. You were undertaught. And there's a difference.
FOR THE HOLISTIC ESTHETICIAN
★★★★★
“Joann at Tending Practice gave me so much knowledge and expertise that I could use immediatly, but also take with me in my career.”
Haley W.
Recognizing the signsYou might recognize yourself here.
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You've been doing holistic work for years. You believe in it completely. But when a client asks why you're using this oil, or what the lymphatic system actually does, you stumble. Not because you're wrong, but because nobody ever taught you the full picture.
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You follow holistic estheticians on Instagram. You watch their content, save their posts, take notes. But you're doing it alone, piecing education together from free content and hoping it adds up to something real. You want a teacher. A lineage. A community that gets it.
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You've taken the gua sha class. The buccal massage training. The facial cupping workshop. You have the tools. What you don't have is the framework that makes them all make sense together. You want depth, not another certificate for the wall.
WHAT TENDING PRACTICE GIVES YOUEducation that goes where esthetics school didn't.
Tending Practice is professional education for licensed estheticians who are ready to go deeper — into the body, into the lineage, into the Practice of actually holding space for a client's healing. Tending Practice prioritizes continuing education for estheticians.
Everything taught here is rooted in ancient wisdom, clinical understanding, and 20+ years of real Practice. Not trends. Not tools for the sake of tools—the whole body, before the skin.
Community
A free space for holistic estheticians to find each other, learn together, and stop piecing this path together alone. The Collective is already waiting for you.
Education
Rooted in lineage. Taught by someone who learned this the long, thorough way — and built a curriculum around everything that was missing from formal training.
Confidence
The kind that comes from actually understanding what you're doing and why. Not borrowed confidence from a trending tool. The real kind, earned through depth.
What I TeachWhere we go when we go deeper.
Six entry points into the Tending Practice curriculum. Each one is a doorway into a lineage, a philosophy, and a new level of clinical understanding.
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Ayurvedic Facials
Dosha assessment, oil selection, and the philosophy behind treating the face as a map of the whole body.
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Marma Point Therapy
37 vital energy points on the face and head. 3,000 years of Ayurvedic medicine, taught with reverence.
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Advanced Facial Massage
Deep sculpting, myofascial integration, and lifting technique. What your esthetics school skipped over.
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Herbalism For Skin
How plants interact with skin physiology, inflammation, and the lymphatic system. Rooted in 20 years of clinical herbalism.
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Kansa Wand Massage
Ancient Ayurvedic bronze healing. Not a trend. A 5,000-year-old tool with a real tradition behind it.
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Holding Space
The most underestimated and under-taught skill in holistic esthetics. Your nervous system regulation is part of the treatment.
About The EducatorI spent 20 years learning this the hard way.
Joann Schermerhorn is a certified Ayurvedic Health Counselor, certified Panchakarma Technician, certified Herbalist, certified Holistic Esthetician, and the founder of Tending Practice. She built this because the education she was looking for didn't exist. so she spent two decades finding it herself.
20+ years. 10+ certifications. One clear mission: give holistic estheticians the depth and lineage they've been looking for.
Joann Schermerhorn
Ayurvedic Practitioner · Certified Herbalist · Holistic Esthetician · Breathwork Facilitator · Sound Healing Practitioner · Yoga Teacher
20+ years in wellness, healthcare & education
✦ AHC: Ayurvedic Health Counselor
✦ PKT: Panchakarma Technician
✦ LE: Licensed Holistic Esthetician
✦ Certified Herbalist
✦ Vodder Certified Lymphatic Drainage
✦ Certified Natural Skincare Formulator
✦ Certified Sound Bath Practitioner
✦ Registered 200hr Yoga Teacher
Courses and WorkshopsCome Learn With Me
Continuing EducationAdvanced Facial Massage
Myofascial release, deep sculpting, and lifting technique for the advanced holistic esthetician and massage therapist.
Very Well KC · Overland Park, KS · April 19, 2026
$425 · Limited seats
Continuing EducationBuccal Massage
Intraoral technique, anatomy, and the full professional protocol for buccal facial massage.
Very Well KC · Overland Park, KS · April 26, 2026
$525 · Limited seats
coming soon!Online Courses
Online course library in development. Lymphatics. Ayurveda. The full curriculum, available wherever you are. Coming soon!
The Tending Practice CollectiveYou've been looking for your people. Here they are.
The Collective is a free, private Facebook community for licensed estheticians and massage therapists who want to go deeper into holistic practice. It's a place to learn, ask questions, share your work, and find the community that this path has been missing.
It's free. It's real. And it's already waiting for you.
Education
Weekly educational content from Joann, the curriculum between the trainings.
Community
Licensed estheticians and massage therapists who get it. No explaining yourself. No starting from scratch.
Early Access
First to know when new courses, workshops, and resources drop.
Direct Access
Ask Joann. Get real answers. From someone who's actually done this work.
Stay In the loopBe the first to know.
New courses, workshops, free resources, and education dropping into your inbox. No spam. Just the good stuff.
