How to Position Yourself as a Holistic Esthetician (Without Confusing Everyone)
There is a specific kind of professional confusion that is almost universal among holistic estheticians in the early stages of building their practice. It sounds like this: 'I don't know how to explain what I do. When I say holistic facial, people either think it's just a regular facial or they think I'm going to burn sage at them. The clients who really get it are great, but I can never find enough of them.'
How to Price Your Holistic Facial Services Without Apologizing for It
When an esthetician says 'I don't know what to charge,' what they usually mean is one of three things. Either they genuinely haven't done the math (this is fixable in twenty minutes), or they've done the math and don't believe clients will pay what the math requires (this is a market research problem), or they've done the math and feel uncomfortable charging that much (this is the real issue, and it's what this post is about).