What 20 Years in the Wellness Industry Taught Me About Learning
JOANN UNFILTERED Joann Schermerhorn JOANN UNFILTERED Joann Schermerhorn

What 20 Years in the Wellness Industry Taught Me About Learning

The wellness and esthetic education industry has a complicated relationship with certification. On one hand, certifications are genuinely meaningful — they represent completed training, demonstrated competency, and in some cases significant investment of time and money. On the other hand, the proliferation of certifications in this industry has created a culture where accumulation has become confused with mastery.

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Why I Started Tending Practice (The Real Reason)
JOANN UNFILTERED Joann Schermerhorn JOANN UNFILTERED Joann Schermerhorn

Why I Started Tending Practice (The Real Reason)

The version I could tell you is the clean one. I have 20 years of experience, 10+ certifications, a background in Ayurvedic medicine and clinical herbalism, and I saw a gap in professional education for holistic estheticians. So I built something to fill it.

That version is true. But it's not the whole story, and I've made a commitment to myself — and to this community — to tell the whole story when it matters. This one does.

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